Event branding and promotional campaign for the 2013 GM Financial Road Rally, an annual employee appreciation event held in Arlington, Texas. This annual event gave GM Financial employees the opportunity to test drive the full lineup of GM cars, trucks and SUVs, along with food, entertainment and prizes. The campaign included a series of posters, event signage, tshirts and more.

HOW 2014 InHowse Design Award
GDUSA 2014 American Inhouse Design Award

RoadRally_Poster_01

RoadRally_Posters_2up-1

RoadRally_Posters_2up-2

RoadRally_Detail_01

RoadRally_Detail_02

RoadRally_Detail_03

RoadRally_Detail_04

RoadRally_Detail_05

RoadRally_Detail_06

roadrally_banner

roadrally_stakesigns_4up

roadrally-pitcrew

roadrally_tshirts