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Steven Palmer Design

The Green Channel Display

Award-winning display for The Green Channel on Oceanic Digital Cable.

The Green Channel, a new interactive channel on Oceanic Time Warner Digital Cable, is the nation’s first eco-conscious network focused on preserving Hawaii’s island paradise. The Green Channel features exclusive programming produced by the City & County of Honolulu called Opalavision (“opala” is Hawaiian for “trash”), including short segments about the City’s recycling and waste-managment programs.

I was hired to design and produce an educational multimedia display with the goal of promoting The Green Channel and Opalavision, as well as to inform visitors on Oahu’s new curbside recycling program. Requirements of the project included that the display use sustainable materials where possible and be easily transferable.

Eco-friendly design

To keep the project’s environmental impact to a minimum, the custom-shaped panels were produced using X-Board™, a recycled backing material made from 100% recycled paper. The material is both lightweight and extremely durable; great for both a traveling display and the environment! The cardboard-like edges also added a nice eco-friendly touch to the overall look.

The three residential waste carts for Mixed Recyclables, Green Waste, and Refuse were included to promote the City’s curbside recycling program. With graphics applied directly to the sides, each cart gives visitors helpful tips and information on sorting, as well as describing how their waste is used once they throw it out. Visitors can also watch Opalavision episodes on the integrated LCD display with included headphones (to help keep libraries quiet), while built-in literature racks provide visitors with additional information to take home.

Recognition

The display is currently on tour in Oahu’s public libraries through 2010, and has been seen at public events around town, including the Green Aloha Concert with Henry Kapono and Jack Johnson’s Kokua Festival. In June 2010, it received an Ilima Award of Excellence from the IABC Hawaii.

Display panels are printed on X-Board™, made from 100% recycled paper.

Each of the three waste carts offers helpful info on the City's curbside recycling program.

“Creating The Green Channel display was a perfect challenge for Steven Palmer — with requirements that it be bigger than life, with custom-shaped, oversized graphics and built-in technical visuals. He added, “Hey, how about using a recycled display board material?” Gotta love that. Steve created an award-winning display of our new educational television channel, complete with a TV presentation, brochure and graphically enhanced recycling carts. And it was a pleasure working with him — on time, supportive, willing to go the extra mile to ensure the best quality.”

-Suzanne Jones, Recycling Coordinator, City & County of Honolulu